Success at transformation demands more than strategy – it requires an intimate understanding of the human side, as well as organisational culture, values, people and behaviors that must be changed to deliver desired results.
Long-term structural transformation has four characteristics: scale (the change affects all or most of the organisation), magnitude (it involves significant alterations of the status quo), duration (it lasts for months, if not years), and strategic importance. Yet organisations will reap the rewards only when change occurs at the level of the individual employee. What follows is a list of guiding principles for change management. Using these as a systematic, comprehensive framework, we can understand what to expect, how to manage personal change, and how to engage the entire organisation in the process.