Prepare for the unexpected: No change programme has gone completely according to plan. People will react in unexpected ways, areas of anticipated resistance will fall away, and the external environment will shift.

Effectively managing change requires constantly reassessing the impact of change efforts and the organisation’s willingness and ability to adopt the next wave of transformation. Fed by real data from the field and supported by information and decision-making processes that elevate and resolve issues, change leaders can then make the adjustments necessary to maintain momentum and drive results.