This area of the toolkit explains our shared approach to change. It tells you why we describe any change as a journey, with highs and lows, and how it can be helpful to visualise this as a curve.
The Change Curve
Change is a curve! If a change happens in your life it will affect how you feel. At various stages in the change you might feel curious or bored, angry, in control or overwhelmed, excited, relieved, nervous or strong. Much of this depends on what’s changing, on how much you can control it and on what’s in it for you.
© John M Fisher – for non-profit use only
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A lot of academic and psychological research has been done into how people respond to change. Although different researchers present it in different ways, most agree that change is a curve! If you plot emotions against time you find that as any change unfolds you go through a predictable series of positive and negative emotions, which form the peaks and troughs on the change journey. We’ve based our shared approach to business change on John Fisher’s personal change curve. It works because change is change – and people are people – whether they are at work or not.
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If we look at a Fisher Curve we can see the little stick man going through the highs and lows of change. The curve shows him coming to terms with the fact that change will happen, dealing with what that change means, and gradually gaining confidence in the ‘new world’.
Our approach looks at the key stages individuals go through during a personal change, and the emotions they are likely to feel – plotted to this curve. There is good evidence to show that these emotions come into play during changes at work, and that they can affect how individuals, teams and – in local government – whole services cope with change.
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We’ve adapted Fisher to come up with our shared approach to business change. The business change journey is a curve, shaped like the Fisher Curve, with peaks and troughs representing stages where people’s emotions are positive or negative.
We’ve grouped the 9 stages in 3 sets of 3. We refer to these as the first, second and third phase of change. The groups of 3 reflect what the people making the change need to think and do for the change to be a success. In the Change Toolkit section we offer suggested change management tools and techniques that have been appropriately mapped to each of these 9 stages.
Mapping the journey...
We’ve adapted Fisher to come up with our shared approach to business change. The business change journey is a curve, shaped like the Fisher Curve, with peaks and troughs representing stages where people’s emotions are positive or negative.
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Nine Stages...
There are 9 stages. These DO NOT correspond exactly to what stick man is doing. Instead, they are based on what you need to achieve as a change leader.
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Three Phases...
We’ve grouped the 9 stages in 3 sets of 3. We refer to these as the first, second and third phase of change.
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Phases for success...
The groups of 3 reflect what the people making the change need to think and do for the change to be a success.
- Own the problem
- Own the solution
- Own the outcome
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Phase One...
The first phase concentrates on helping people to acknowledge and recognise the need for change. This initial phase can often be overlooked or rushed, sometimes through the presumption that everyone understands the reasons for change and that all agree on the root problem. People need to be – literally – happy to leave the old ways behind and will end this phase on a high because they ‘own the problem’. As a change leader during this phase you will:
- Establish rapport
- Show empathy
- Understand the business
- Help diagnose the problem
- Focus on facts
- Challenge if necessary
- Deal with ‘denial’
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Phase Two...
The second phase creates agreement on exactly what will change and how. This sounds exciting but look: the curve dips! This is because there will be lots of negotiation here, and inevitably some options for change will be chosen over others. Then there’s the realisation of just how much you’ve all taken on…. But from here the only way is up, and people will go for it because they now ‘own the solution’. As a change leader during this phase you will:
- Encourage creativity
- Resolve conflict
- Flush out the options
- Look for the win:win:win
- Focus on goals
- Get into the detail
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Phase Three...
The third phase is all about moving from the plan to the point where the change is embedded as business as usual. It’s an uphill ride, but if the team ‘owns the outcome’ they will be determined to succeed and will find their own solutions to any glitches that arise. As a change leader during this phase you will:
- Be more directive
- Train
- Coach
- Personalise
- Involve early adopters
- Help set new goals
- Review and learn
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